Transforming data into meaningful stories

Tiziana Alocci is a data artist, public speaker and lecturer working at the intersection of art, technology and data. Creating data-driven compositions out of invisible phenomena such as sleep patterns, soundscapes, movement of people, and scents, her practice is defined as ‘behavioural cartography’ – visually mapping the minutiae of how people live today. Her work converts recorded data into pictorial and sonified abstractions – transforming data into meaningful stories.

Tiziana’s work has been commissioned by brands, artists, and leading museums, including The National Gallery, the British Library, Lufthansa Group, BBC, David Gilmour, The Orbs, The Guardian, and Condé Nast. Tiziana has exhibited internationally at UNIT London, The British Library, Fondation EDF, C3 Mexico City, and The Royal Danish Academy.

Alongside her practice, Tiziana has been an Associate Lecturer at the University of the Arts London since 2018. She has guest lectured internationally at CENTRO in Mexico City and Harbour Space in Bangkok, amongst others. As a thought leader and speaker in the data art and design space, she lends her voice regularly to prominent international events. Her talk for TEDx – for whom she is a member of the Board of Advisors – crystalised the core objectives of her practice, unpacking the processes around How Sound Data Can Recreate Lost Memories. 

In 2017, she co-founded Market Cafe Magazine – the world’s first independent magazine about data visualisation. The publication is sold in over 20 independent bookstores globally and has featured internationally leading figures in data and information design. In 2019, the publication was recognised at the Kantar ‘Information Is Beautiful’ Awards with a Gold Award. 

Tiziana lives and works in London, UK.

Awards

Data Awards Comms Silver Besta Data Viz in Healthcare
Indigo Design Award Silver Digital Art
Kantar Information is Beautiful Awards Gold Visualisation & Info Design

  • Tiziana’s work is born from inevitability – an unstoppable impulse to track, process, and expose the varied and unseeable rhythms of the world. It begins with documentation, feeding a compulsion to capture patterns that can be systematically recorded as data. The data is then translated into new visual compositions, offering new ways of reading incorporeal phenomena – like city sounds, scents, human breathing, and sleeping patterns. 

    The end work culminates as ‘behavioural cartography’ – abstracted representations of the behaviour of people, cities, and objects. The artworks, once complete, piece together diverse meanings; they become maps of experience, unveiling both overt and hidden messages embedded in the everyday rituals of human existence. 

    The work is an act of storytelling. Beginning through an act of recording, the act of making art occurs in the process, not just in the outcome. Data is the ink that transposes the artist’s thoughts, breeding poetry from the details of science. The data pursued is always chosen through personal motivation – the artist’s inherent impulse to understand the intricacies of her own relationships, configurations and conditions. The work is consequently told through a personal lens, often laced with fragility and defiant authenticity. 

Selected clients

Tiziana has worked with clients of varied sizes and compositions, from independent creative organisations to Fortune 500 companies.

Some of her clients include The National Gallery (London), Unit London, Lufthansa Group, British Library, David Gilmour, Condé Nast, Robertet Group, The Orb, The Guardian, Thomson Reuter Foundation, Corriere della Sera, University of the Arts London, Open Data Institute, Sum Over Histories, BBC, RCS Media Group, Signal Noise, Nexus Agency, HUGE Inc.