Robertet Group – Digital Immersive Exhibition
The exhibition, Scented Connections, showcased 15 million data points as a means of illustrating the intangible qualities of perfumes. An interactive display featured 30 data portraits crafted for the Robertet Group in collaboration with French agency Artefact 3000. Each portrait was based on the most recent 100 fragrance formulas crafted by Robertet's artisans.
Working with Artefact 3000, the portraits were digitised and exhibited in a digital gallery, aiming to showcase the richness, complexity, and creativity of Robertet's artisans to a broader audience. The project intended to marry unlikely processes together – specifically, the fusion of ancient perfume-making processes with modern data visualization.
The Robertet Group, a leader in the perfumery industry, had a dual objective to honour its artisans and embrace the power of digital transformation. The project’s challenge was to demonstrate how modern data could enhance a craft rooted in a longstanding tradition of hand-borne instinct. By creating unique portraits for each perfumer, the exhibition sought to make the invisible art of perfume creation visible. In short, Tiziana used numbers to paint a picture of scent.
Scented Connections, was presented as an immersive experience at the VivaTech conference in Paris and it has been named a Lovie Awards Winner for People’s Lovie in Best Design, and Silver in Best Design (Websites & Mobile Sites).
Team Credit
Client: Robertet Group
Agency: Studio Artefact 3000
Artist: Tiziana Alocci
Tiziana Alocci with the Robertet Group and Artefact 3000 teams in Paris.
